Feb 2018
Markerting, Brand, Web, Digital
Overview
Marketing Nigeria's Number 1 Entertainment Destination
The Palms Shopping Mall is Nigeria’s foremost entertainment destination. Located in the highbrow area or Victoria Island.
The Challenge
We were tasked with developing the brand assets and a campaign to drive footfall into the mall. The activation needed to feel open and accessible with a contemporary look and feel, all the while being mindful of the shopping centre’s display and health and safety guidelines.
What We Did
We designed a concept that had a modern look and feel. The use of vibrant colors and elements allowed the designs to attract the malls ideal audience. he mall activation was very successful and due to the design and build of the stand it can easily be re-used time and time again.