Start-Up Factory

Start-Up Factory

Date

Feb 2018

Services

Marketing, Advisory, Brand Design, Print, Sponsorship

Overview

Product & Brand Design for Not-for-Profit Organisation

The Start-Up Factory is an ecosystem of learning and support that offers entrepreneurs physical space, staff and financial support to grow their businesses and ideas. It is a concept of the Young Business Leaders of Nigeria that offers a program that enables innovators connect with the tools, networks and resources they need to execute their ideas. From agriculture farms, office space, and music studios to meeting rooms, the Start-Up Factory aims to reduce unemployment by enabling entrepreneurs create jobs at scale. The aim is to launch 20 new businesses every 6-weeks and put in place the right processes, support and tools to maximise the chances of the new start-ups to succeed.

What We Did

We offer pro-bono marketing and design services to the organization and align with their vision to reduce unemployment in Nigeria. On this project, our task involved naming the concept, designing marketing collateral and creating a visually-appealing brand that we believe will stand the test of time.